The Changing Face of Regional Channels Content in India
If you got to win over the people’s hearts and rule over their minds, talk to them in their native language. There can’t be a better proof of this than Google and Facebook choosing to offer their app content in many regional languages. Not just that connects audiences to the service provider but also keeps them hooked and becomes a subject of preference because the content is consumed in a language that is spoken far and wide. Year 2018 saw the rise of regional channels in television domain as broadcasters witnessed immense growth and revenue proposition there. This seismic shift was long due and came at just the right time when there was, and there still is, a huge surge in the number of OTT platforms like Watcho. Watcho, a popular OTT initiative by Dish TV, rides high with the viewership numbers and a wide audience base as far as the number of regional channels it broadcasts are concerned. Watcho’s live TV feature is yet another crowd puller as it relies heavily on the