Are Live TV Streaming Apps Dictating the Future of Television?
Considering the current television viewing paradigm in India, the saying holds true – if you’re not everywhere, you probably are nowhere. Whatever content television producers make, it’s right at the top of their wish-list for everyone to see it. With dedicated and fixed time slots of TV channels and TV shows and considering the hectic and demanding yet unpredictable lives most of us are living today; getting glued to a television set and watching TV seems next to impossible. With the emergence of several OTT platforms offering Live TV feature, the scenario underwent a seismic shift and how! Putting out your content there on the live TV apps for most people to consume as and when they want to has worked. All thanks to the modern technology that anyone with a device, internet, and a web browser can watch live TV streaming anytime, anywhere. These OTT platforms stream the live content directly to consumers’ device via internet. The best part is that these services and platf