Watcho Entertainment

If BARC data for 2019 is to be believed, the viewership for Hindi TV channels have only increased by 9% but Bhojpuri TV channels witnessed an increase in the viewership by 171% followed by Gujarati TV channels at 100%, Marathi by 72%, and Bangla by 39%. Need we say more? Regional channels are buzzword in the television industry today and are much more popular than their national counterparts. This clearly indicates that Indian audiences have taken the concept of content consumption in their native language seriously and religiously in a big way. Language bind people of a certain area like nothing and plays a key role in keeping people united and bond over same cultural values. Regional channels have played a paramount role in television industry in India since South India is a bigger market and penetrating that was what worked for most leading TV channels. Shunning the decade old ‘dub and broadcast policy’, regional channels understood that there’s much more to offer

If you got to win over the people’s hearts and rule over their minds, talk to them in their native language. There can’t be a better proof of this than Google and Facebook choosing to offer their app content in many regional languages. Not just that connects audiences to the service provider but also keeps them hooked and becomes a subject of preference because the content is consumed in a language that is spoken far and wide. Year 2018 saw the rise of regional channels in television domain as broadcasters witnessed immense growth and revenue proposition there. This seismic shift was long due and came at just the right time when there was, and there still is, a huge surge in the number of OTT platforms like Watcho. Watcho, a popular OTT initiative by Dish TV, rides high with the viewership numbers and a wide audience base as far as the number of regional channels it broadcasts are concerned. Watcho’s live TV feature is yet another crowd puller as it relies heavily on the