Why Indian Audiences Embraced Hindi Web Series with Great Gusto!

When it comes to the sources of entertainment back then, I mean the good old television and DTH days, there were daily soaps meant for the housewives looking to watch something dramatic on television. For a little more evolved audience, there were, they still are, some reality shows that ironically lacked every bit of reality. For the involved and out-there audience group, there are news channels and more stuff.

But if you ask the millennials and the youth of today’s generation, there’s hardly anything interesting to watch. The content already out there was meant more for the masses and didn’t have any target audience defined that made these shows suck. Needless to say, that the youth were bored and so over with the television shows that with the advent of online streaming apps, most people just jumped on to the bandwagon.

So, the blazing question is have Indian audiences embraced online streaming apps and Hindi web series or all web series online? The answer would probably be a big yes! A nascent but a storming revolution is building inside the online space in India and is all for the god reasons. Not just the world of online web series has exposed Indian audiences with a new genre and format of content but also gave birth to unprecedented ideas, interesting storylines, a fresh breed of super talented actors, producers, writers, and have given a larger platform to these gifted people to showcase their talent.

Hindi web series are catching the fancy of Indian audiences and also content producers and target advertisers to nail the marketing game. The web series online are crisp, meant solely for the specific age group, and carry every bit of a professional vibe. The episodes shot are not at all amateurish like shot by a bunch of friends but they ae conceptualized by a competent production house, written by talented writers after giving a due thought and enacted by powerful actors.

The plots are totally relatable, and content is beautifully customized for the young, internet-savvy, urban viewer. Here, newbies play lead roles, and characters speak in a mix of Hindi and English, just like you or your friend would in your daily conversations. It’s not dramatic, it’s not over the top, and it’s certainly not stale. Besides, in the absence of any censorship guidelines over online content in digital space, these Hindi web series and web series online are totally rocking our digital space and hope to see much more innovative content in the coming times.