Are Live TV Streaming Apps Dictating the Future of Television?


Considering the current television viewing paradigm in India, the saying holds true – if you’re not everywhere, you probably are nowhere. Whatever content television producers make, it’s right at the top of their wish-list for everyone to see it. With dedicated and fixed time slots of TV channels and TV shows and considering the hectic and demanding yet unpredictable lives most of us are living today; getting glued to a television set and watching TV seems next to impossible.

With the emergence of several OTT platforms offering Live TV feature, the scenario underwent a seismic shift and how! Putting out your content there on the live TV apps for most people to consume as and when they want to has worked.

All thanks to the modern technology that anyone with a device, internet, and a web browser can watch live TV streaming anytime, anywhere. These OTT platforms stream the live content directly to consumers’ device via internet. The best part is that these services and platforms bypass all the intuitions in the middle like cable televisions and satellite TV networks. 

Imagine getting stuck in a client meeting and getting out right before the broadcast of your favourite TV show! You have another hour or so to drive back home and by the time you will reach, the show would be long over, needless to say you won’t be available on the time slot of its reruns. Thanks to the arrival of Live TV streaming apps, viewers can watch the content streaming live on their devices anytime, anywhere.

Cutting the cord with television sets and getting free from the DTH claws has been a breather for most of the viewers whose schedules don’t allow them to stick to television sets all the time. The best feature is that the most of the Live TV content is streamed in high-resolution to not miss out on the television watching experience.

Given the scenario, it is safe to say that the leading Live TV streaming apps and OTT platforms are the future of Indian television. Flexible schedules, low-priced or free accessibility, multi-screen and multi-device support, and complete control over the content to watch is definitely pitching in for the success of these apps. Viewers are benefitted immensely for they get to watch Live TV at time, device, and place of their choice.

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